From Strategy to Story.
I partner with C-suite leaders to translate complex transformations into the clear, compelling narratives that define strategy, inspire teams, and drive business outcomes.
Core Expertise
My work sits at the intersection of strategy, narrative, and technology—providing the critical link between a company's vision and its results.
C-Suite Advisory & Strategy
Serving as a trusted counselor to senior leaders on high-stakes decisions, reputation management, and strategic alignment.
Executive Narrative & Comms
Crafting the authentic voice and strategic messaging for CEOs and executive leaders across all internal and external channels.
Technology Transformation Storytelling
Translating complex technical initiatives—from AI adoption to digital transformation—into clear, inspiring stories of progress and value.
The Strategic Difference
My background is my advantage.
I bring a unique convergence of experience that traditional consultants and communicators cannot. I've been a trusted advisor in over 200 high-stakes, multi-million dollar negotiations, an elite storyteller for national publications, and a framework builder who uses AI to surface insights others miss.
This combination allows me to not only tell the story you have, but to help you discover the story you need to be telling. I don't just write the talking points; I help shape the strategy behind them.
Featured Work & Impact
Selected projects where strategic narrative translated directly into measurable business outcomes.
Shaping the National Dialogue
Authored long-form strategic narratives on innovation for Texas Monthly (3M+ audience), securing the opportunity with a cold pitch that had a 1-3% chance of success and influencing executive-level conversations.
Surfacing Hidden Value with AI
Deployed the proprietary Cascade Intelligence™ framework for a private equity client, uncovering a critical supply-chain risk and a new market opportunity that created $3M in untapped ARR in just five days.
Crafting the Story for Emerging Tech
Led a GTM pivot for an AI SaaS startup by reframing their product narrative. The new story cut their sales cycle by 22% and directly led to securing three new enterprise logos.
Designing the Future of Work
Co-developed the "Aptitudes Aligned" concept, an AI-powered platform to map internal talent to evolving strategic needs, taking the idea from concept to a functional MVP with pilot users in under 90 days.
Let's Build the Narrative.
I partner with a select group of leaders on their most critical strategic challenges. If you're facing a transformation and need a trusted advisor to help you shape the story, I'd love to connect.